Made in Azerbaijan is a phrase that every day gains more weight and strength. This is not just an expression, but a sign that more and more popular goods are being produced in Azerbaijan.
Today the presentation of the logo of the Made in Azerbaijan brand created by Leo Burnett company took place in Baku. According to the company's CEO Abbas Fatullayev, the logo reflects the rich nature, values, culture, craft and modernity of Azerbaijan. Made in Azerbaijan mechanism was created last year. Its main goal is to promote products under the brand made in Azerbaijan to foreign markets.
“The new logo reflects a lot - elements of national and cultural values, which is a kind of symbolic. We believe that all the tasks set for the current year will be fulfilled. In 2018, we plan to work more closely with exporters, provide support to expand their activities, and also to enter new international sales markets,” Sahil Babayev, Deputy Minister of Economy said.
President Ilham Aliyev signed the Decree on large-scale promotion of local non-oil products in foreign markets as Made in Azerbaijan on 5 October 2016.
This Decree includes nine different support mechanisms to stimulate exports and promote Made in Azerbaijan abroad.
Made in Azerbaijan is an initiative aimed at entering new markets. The strategic markets for Azerbaijan are considered to be EU, the countries of the Persian Gulf, China, the CIS countries, Turkey and Russia.
EU is one of the largest markets in the world. And, ultimately, this market is an important direction for entrepreneurs in terms of both competitive opportunities and sustainable income.
Last year, the number of Azerbaijan trade partners increased from 165 to 186 countries. Non-oil export of the county amounted to almost $1.4 billion in 11 months of 2017, increasing by 22 percent during the year.